South Pole and The Purpose Collaborative join forces to build sustainable, purpose-driven brands

In an age where millennials, consumers, and employees prefer to engage with brands that are genuine in their mission and authentic with their values, successful businesses are relying on their purpose to enhance market positioning and strengthen consumer rapport.

This is why sustainability solutions provider South Pole and The Purpose Collaborative, a global network of 40+ boutiques, firms, and subject matter experts focused on social purpose, sustainability, and CSR, have joined forces to help elevate sustainable, purpose-driven brands around the world. The two organizations will work together to assist companies in developing and communicating their social and environmental purpose in a way that inspires, safeguards environmental integrity, and drives marketplace success.

“With instant communication, extreme transparency and a growing demand for organizations to do more for society, the need for purpose is accelerating," says Carol Cone, CEO, Carol Cone On Purpose and Chairman, the Purpose Collaborative. “We are proud to welcome South Pole to our collective to ensure that purpose-driven brands can deliver on their commitments in a sustainable way."

“We are thrilled to join such a distinguished group of specialists with whom we share the same mission - to help businesses on their journey to becoming more sustainable and truly driven by their purpose," says Thomas Schroder, Director Marketing Communications, South Pole. “A social enterprise ourself, we look forward to making our decade's worth of sustainability thought-leadership and expertise available to the Purpose Collaborative and to working with them to promote corporate success stories."

South Pole and Carol Cone will together host a webinar in early 2019 to discuss cutting-edge best practices in social purpose and sustainability. Interested parties are invited to register by reaching out to events@southpole.com.

Read the full media release here