The leading Swiss German-language newspaper Tages-Anzeiger, mentions South Pole Group as being a successful Zurich-based start-up with an international breakthrough on October 8 2016. The article, revolving around Google's commitments to young entrepreneurs in Switzerland through its partnership with the Zurich start-up scene, states that "Entrepreneurship and innovation have always been strengths of Switzerland,", and Google Switzerland CEO Patrick Warnking "[...] refers to Zurich startups like Get Your Guide, UrbanFarmers or the South Pole Group, which are able to compete in the international market.". Read the full original article in the media in German here.